By Yrenka Lolli-Sunderlin, Behavior Analyst Founder, The Yrenka Method™ | in collaboration with Sunderlin Behavioral Interventions Understanding the Challenge Every week, caregivers leave therapy or school meetings with determination in their eyes and a notebook full of to-dos. Then life happens. The dishes pile up. Someone catches a cold. That “home strategy” handout gets buried under soccer schedules and receipts. It’s not a lack of love or effort. It’s the friction betwe

Burnout doesn’t just happen in the field. It happens because of the field. For years, I’ve watched brilliant clinicians — people who dedicate their lives to helping others change behavior — quietly run out of reinforcement. The long hours. The emotional load. The constant demand to stay composed, data-driven, and “on” — even when the reinforcement schedule is running dry. That’s why today’s announcement feels different. Because this isn’t just another tech launch. It’s a mo

We’re so excited to share some big news—our second book in the Bouncy Bear and Curious Cat series is finally here! It’s called The...

Across the country, the ABA field is entering a period of significant change. Providers, clinicians, and families are all feeling the impact of: staffing shortages increased operational pressure caregiver burnout reimbursement changes documentation scrutiny growing waitlists and continuity gaps These conversations are no longer theoretical. They are actively shaping the future of behavioral healthcare. At Sunderlin Behavioral, we believe these challenges also create an opport