By Yrenka Lolli-Sunderlin, Behavior Analyst Founder, The Yrenka Method™ | in collaboration with Sunderlin Behavioral Interventions Understanding the Challenge Every week, caregivers leave therapy or school meetings with determination in their eyes and a notebook full of to-dos. Then life happens. The dishes pile up. Someone catches a cold. That “home strategy” handout gets buried under soccer schedules and receipts. It’s not a lack of love or effort. It’s the friction betwe

Burnout doesn’t just happen in the field. It happens because of the field. For years, I’ve watched brilliant clinicians — people who dedicate their lives to helping others change behavior — quietly run out of reinforcement. The long hours. The emotional load. The constant demand to stay composed, data-driven, and “on” — even when the reinforcement schedule is running dry. That’s why today’s announcement feels different. Because this isn’t just another tech launch. It’s a mo

We’re so excited to share some big news—our second book in the Bouncy Bear and Curious Cat series is finally here! It’s called The...

A few weeks ago, I was on a demonstration of CareBridge Copilot with a healthcare organization. Like most conversations these days, it started with AI. What model are you using? What can it do? How does it work? But about ten minutes in, the conversation shifted. No one wanted to talk about AI anymore. Instead, they started asking questions that I think matter a whole lot more. Who reviews the information? How do you decide what the AI shouldn't answer? How do you make sure f